MCV/DEVELOP News, events, research and jobs from the games industry
Set-top box to support Xbox entertainment and casual gaming apps
Read More »EA: 70% of free-to-play gamers give up after a day
Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …
Read More »70% of free-to-play users leave after first day
LGC12: EA Play4Free VP Sean Decker shares his secrets and advice for being an F2P success
Read More »LGC: Video games is the second most popular category on YouTube
Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …
Read More »Halo, Xbox Music and Xbox Live star in Phil Harrison’s first speech as Microsoft VP
Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …
Read More »Watch the LGC closing keynote live tonight
See the closing keynote from Hawken publisher Meteor
Read More »Metro: Last Light dev says Wii U has "a horrible, slow CPU"
The developer of Metro: Last Light has lashed out at the technical innards of Nintendo’s Wii U. Wii U has a horrible, slow CPU,” 4A Games’ chief technical officer Oles Shishkovtsov told NowGamer, with colleague Huw Beyon adding: We had an early look at it, we thought we could probably …
Read More »Watch the London Games Conference’s closing keynote live tonight
If you’re not lucky enough to be in the room for today’s London Games Conference, then we have a decent alternative: a livestream of Meteor’s closing keynote. The Hawken publisher will be giving a talk exploring its use of transmedia as ‘in bound marketing’ for the new free-to-play game. From …
Read More »"There’s nothing in my body doubting that the Wii U will be successful," 2K president admits
Can Wii U replicate the record-breaking success of the Wii? That’s the question gripping the industry at the moment following the console’s North American launch at the weekend and the upcoming UK arrival next week. But there’s certainly no doubt from 2K Games president Christoph Hartmann who in an interview …
Read More »Shortlist’s gaming cover breaks Blippar records
The recent video game cover of free mag Shortlist has broken records for AR firm Blippar. The campaign was blipped almost 230,000 times at an average of 4.5 blipps per user, with an average usage time of 6.24 minutes, and the data claims that the result has made ShortList the …
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