It might surprise you to hear that Apple’s long-awaited iPad Mini was launched today. It might surprise because the launch seems to have lacked the normal level of fanfare that one has become accustomed to with the launch of new Apple hardware. TechRadar reports that just a handful of tech …
Read More »Four weeks and counting until the ME Awards 2012
Less than a month to go until hundreds of mobile content execs come together to eat, drink and celebrate ME-style, as we reward their hard work and achievements made throughout the year. The ME Awards 2012 take place on Thursday, November 29th at the luxurious Royal Garden Hotel in London. …
Read More »Reduced price for indies in first Xbox Gem deal
Gem’s bid to push Xbox 360 at indie retail kicks off this week, with a special offer on Kinect. Independent stores that order a Kinect (with Kinect Adventures) from Gem can choose five extra titles at a reduced price. The cheaper stock includes: Kinect Star Wars, Kinect Rush: A Disney …
Read More »GAME kicks off Christmas marketing campaign
New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year. It’s Christmas campaign revolved around the tagline It’s Never Just A Game” and will place specific focus on weekly promotions based on the latest releases. The creative …
Read More »Transformers Prime: The Game is a Toys R Us exclusive
The Wii and DS versions of Activision’s Transformers Prime: The Video Game will be available exclusively through Toys R Us in the UK. A Wii U version is also scheduled to be part of the Wii U’s launch line-up when that arrives on November 30th. It’s fairly common practise for …
Read More »Microsoft hails Halo 4 as "the biggest entertainment event of 2012"
The release of Halo 4 next Tuesday is set to make entertainment history”, according to Microsoft. It cites sources saying that the game’s release could be the biggest entertainment event of 2012”. Over 10,000 retailers across 40 countries will open their doors at midnight on Monday night to welcome the …
Read More »21 speakers in final London Games Conference line-up
Twenty-one experts in digital games and marketing will take to the stage at next month’s London Games Conference. The November 21st event has packed well-known industry faces,up-and-coming online businesses and iconic names like Twitter, Xbox, Google and EA into its targeted conference. A full schedule for the event has now …
Read More »PS3 release date announced for Mass Effect Trilogy
The Mass Effect Trilogy will arrive on PS3 just a month later than it does on Xbox 360 and PC. The Xbox and PC SKUs will be released in Europe on November 9th. The PS3 version will subsequently be released on December 7th. Mass Effect Trilogy includes, as the name …
Read More »MCV’s 30 Under 30 2012
Want to know who the video games industry’s hottest young talents are? Look no further. MCV provides its annual guide to some of the UK’s brightest young rising stars from publishing, the media, distribution, retail and more. Tom GoldbergerAge: 28 UK Mobile PR Manager, Electronic Arts Goldberger has worked at …
Read More »First Wii U trailers airs in US – see it here
Having debuted its debut UK trailer late last month, Nintendo has aired its first Wii U commercial in the US. As you might expect, the colourful short concentrates on explaining the functionality of the device and attempting to show the various gameplay options that the second controller offers. The Wii …
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