Game industry business news

Free-to-play games typically lose 70 per cent of initial user base

Former Empire: Total War designer Jan van der Crabben warns free-to-play developers to expect a 70 per cent drop in initial registered users. Crabben, speaking during a keynote at GDC Europe, emphasized that player retention is key for free-to-play titles to find any kind of success. Crabben went on to …

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Indie dev PerBlue reveals huge sales figures, sees Android passing iOS

Mobile developer Perblue has revealed staggering financial figures for their free-to-play MMO Parallel Kingdom, also declaring that Android is currently outpacing iOS in nearly every way. Perblue’s CEO Justin Beck spoke at GDC Europe on how his Madison studio of nine staff members started with just $20,000 in savings. In …

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Sony pushes new IP to extend PS3’s shelf life

Vita may have been about the big brands at Gamescom this week, but PS3 was almost the exact opposite – with Sony announcing even more new IP during its press conference. Joining the already announced new IP of Beyond, Last of Us and Wonderbook were there new games from Sony’s …

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Sony’s Gamescom offering breathes new life into Vita

Sony looked to answer its critics that said Vita was given short shrift at E3, with a blockbuster Gamescom showing. The platform holder took to unveiling blockbuster IP including Call of Duty, Killzone and Assassin’s Creed, while showing new IP Tearaway. It follows an E3 where Sony was criticised for …

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Day Z is a haunting PC experience

GAME OF THE DAY: This is only the fourth Game of the Day that MCV has published, and it’s the second time a free title has featured. That’s the modern games industry for you. Well, we say free. Day Z, which is still in beta, is indeed free to download. …

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WATCH IT LIVE: EA’s Gamescom press conference

EA’s Gamescom 2012 press conference is about to kick off, and you can watch the full thing below. Expect details of the company’s rich upcoming roster, which amongst other titles includes the massive FIFA 13, modern military shooter Medal of Honor: Warfighter and Need for Speed: Hot Pursuit. There may …

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IN BRIEF: What’s Happened Today (August 14th 2012)

Considering yesterday’s news escapades, Capcom’s announcement of a brand new IP – Remember – with a great looking new female lead could hardly have been timed better. However, those hoping Gamescom will follow-up with an even bigger announcement in the shape of Half-Life 3 are heading for disappointment. And that’s …

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Female character was the ‘best fit’ for Remember Me

Capcom admits it was initially unsure about using a female as the lead character in Remember Me. The firm’s head of marketing for the US and Europe Michael Pattison told MCV that there was the question as to whether a female lead character could potentially damage sales of the game. …

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