MCV/DEVELOP News, events, research and jobs from the games industry
The world may be waiting for news of a new console, but Microsoft is focused on making 2012the biggest year in Xbox 360 history. The platform holder has told MCV it believes it can defy the economy and record a seventh straight year of growth with its ‘strongest portfolio’ ever. …
Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »Triple-A trend "a cancerous growth"
The push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry, says Assassin’s Creed creative director. As reported byGamespot, Alex Hutchinson, speaking at his session ‘Designing Games to Sell’, said that if developers don’t push to entertain and take an artistic approach, …
Read More »Brand Map: 42% of Elder Scrolls gamers play on PC
The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …
Read More »Konami and Rebellion sign up for Zynga Platform
Traditional gaming giants Konami and Rebellion have signed up as partners for the new Zynga Platform. Zynga last week announced its intention to go live with its own content hosting platform, threatening the gaming base enjoyed by Facebook. The move could see the pair bring a host of high-profile core …
Read More »Software Sales Monitor: Market drops to £12.1m
The steady drop in market value and unit sales continued last week, with UK games retail shifting nine per cent fewer games week-on-week. EA held the lion’s share of the market last week with nine games in the Top 40. The latest release in its long-running SSX snowboarding franchise finally …
Read More »GDC: Quantic Dream ‘open’ to being first-party Sony dev
'If all this makes sense they yes, why not join them or another partner, we're open to all options', says David Cage
Read More »Disc-less Next Xbox – your questions answered
The news this morning that the Next Xbox will not feature a disc drive has lead to a whirlwind of debate and disagreement on Twitter. MCV does not claim to have all the answers. We know the Next Xbox will be out in 2013. We know it won’t have a …
Read More »Vita sales have been "exceptional" in the US
Sony claims that Stateside sales of PlayStation Vita and its launch games have been "exceptional". The handheld debuted in the US on Wednesday, February 22nd – the same day it launched in the UK and Europe. While specific US sales figures have yet to be given, SCEA’s corporate communications boss …
Read More »GDC: Bleszinksi: ‘Indies should develop for PC’
'Skip XBLA and PSN because you're at Sony or Microsoft's will as to what's on the dashboard'
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