MCV/DEVELOP News, events, research and jobs from the games industry
The Fable III Kingmaker smartphone app is leading Microsoft’s marketing rally for the upcoming RPG. The unique marketing tool has already pulled thousands of potential gamers. The response has been phenomenal – over 60,000 people have signed up, which is a fantastic result,” Microsoft’s director of Xbox and Entertainment Stephen …
Read More »Bond duo hit stores in November
James Bond 007: Blood Stone will arrive in the UK on November 5th along with GoldenEye 007. Activision had previously only set the release date for Wii and DS shooter GoldenEye 007. The publisher announced today that its all-new Xbox 360, PS3, PC and DS game, James Bond 007: Blood …
Read More »Platinum Games: PS3 know-how vital for survival
Boss of Vanquish studio determined to conquer Sonyâ??s flagship console
Read More »Square Enix: Deus Ex will last us a decade
Square Enix aims to leverage its Deus Ex franchise for the next ten years – as part of its grand plan to be a top three publisher in the next five years. "We have dozens of IPs, some of which we wish to build into franchises," Square Enix boss Yoichi …
Read More »Win a red Wii and DSi XL
Want to win a limited edition red Wii? The pack includes a red WiiMote Plus, a copy of New Super Mario Bros Wii, Wii Sports and a digital copy of Donkey Kong pre-installed on the machine. If that’s not enough, a limited edition red DSi XL with a copy of …
Read More »LGC: Digital frontiersmen face the seasoned pros
Bosses of Bigpoint, Gaikai, PlayJam and Q Entertainment feature in stellar line-up at essential trade event
Read More »Platinum Games wants Sega deal
The deal is over. Sega signed a four-project contract with Osaka-based studio Platinum Games back in 2008, and today’s release of Vanquish marks the end of that process. And though the Japanese studio is free to talk to other publishers, executive producer Atsushi Inaba revealed to Develop that talks with …
Read More »Fable III gets new purchase incentives
Fable III has become the latest title to encourage gamers to buy new rather the pre-owned by offering exclusive DLC. Xbox 360 owners who pick up a brand new copy of Peter Molyneux’s latest fantasy epic will find a code for a range of in-game items inserted into the box, …
Read More »Cousens completes London Games Conference line-up
16 of the brightest minds in video games will convene at next month’s London Games Conference. They’ll be there to discuss ‘Survival and Profit in a Changing Industry’, as the event focuses on new revenue models and routes to market for both new and established companies. Codemasters CEO Rod Cousens …
Read More »OPINION: Nintendo’s new marketing
A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing. Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads …
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