Game industry business news

Publisherâ??s CEO Yves Guillemot indicates a move away from the Wii and towards Sony and Microsoft

In a surprise announcement, Ubisoft has revealed that a brand new Prince of Persia game is in development and will be released in May of next year – to coincide with the theatrical release of the associated movie. Dubbed Prince of Persia: The Forgotten Sands, the game hopes to build …

Shareholders praise Xendexâ??s progression through the recession

New publisher Tradewest Games has signed a deal with Austrian IP holder JoWooD to handle sales for the firm’s games in the UK. Tradewest will also manage the company’s titles in other European markets – building on its existing agreement to handle JoWooD products in France. We are happy to …

Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal. The popular exec leaves her position as the company’s marketing director, a role that she has held since August 2004. Macario originally joined the group as head of marketing in November 1998. Previous to her time …

Shoppers traversing the UK High Street this weekend would have seen a number of impressive video game savings – but few would have topped HMV’s current deal on Sony’s PSPgo. The retailer’s website is offering the latest iteration of the PlayStation portable in black for just 149.99 – a massive …

UK online shopping sales is expected to reach 5 billion during December 2009, predicts Interactive Media in Retail Group (IMRG). The IMRG also expects that the annual Mega Monday – traditionally the busiest online shopping day of the year – will generate 350 million for e-tailers this year, a ten …

Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting its game in the modern games industry landscape. Data showed that 80 per cent of our consumers were recommending EA Sports …

Media Molecule has picked up yet another award for its seminal playground platformer LittleBigPlanet, this time receiving a BAFTA Children’s award. The Media Molecule team was up against esteemed competition in the videogame category, with each nomination tellingly having worked on new IP for the current generation of consoles. LittleBigPlanet …

Giant consumer site Gamespot has launched what it claims is the UK’s first dedicated real-time tool to measure consumer interest in video games. GameSpot Trax will follow the behavior of more than 4.5 million UK gamers on the site, allowing the firm to create UK-specific data on ‘what’s hot and …