Game industry business news

Hirai explains new PS3 logo

SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …

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AGE RATINGS: Law ‘in disarray’

Retailers that sell adult movies and video games to children face no legal comeuppance, after the discovery of a Government blunder that means that the 1984 Video Recordings Act was never enacted. According to The Times, the mistake was only spotted as the Government prepared to update the Act to …

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Sony making a loss on PS3 Slim

Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …

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Sequel trio joins PS3 Platinum

Sony has announced three new additions to the PS3 Platinum range. Killzone 2, Resistance 2 and Motorstorm: Pacific Rift, sequels to some of the company’s biggest first-party titles, will be re-released under the value label. The new Platinum games will hit shelves in Europe on September 2. No prices have …

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Sony spending £82m on Euro marketing

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

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Wii Sports Resort shifts 1m units in Europe

Nintendo’s Wii Sports Resort has sold one million units across Europe. The game has also exceeded one million sales in Japan and the US, bringing worldwide sales to over three million units. Wii Sports Resort is the sequel to Wii Sports, and comes bundled with Nintendo’s new MotionPlus accessories. Excluding …

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Sony adopts ‘PlayStation thinking’

SCE global boss Kaz Hirai has revealed that part of his job description is to promote ‘PlayStation thinking’ throughout other Sony divisions. Hirai also manages Sony’s Networked Products & Services Group, which includes PlayStation, as well as personal computers and electronics, as well as their relevant design and development arms. …

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PS3 Motion Control coming next spring

SCE worldwide president Kaz Hirai has confirmed that the PS3’s motion control system – dubbed ‘the magic wand’ – is set for launch in spring next year. Speaking at Gamescom in Cologne last week, Hirai said that Sony required some great software” in order for a successful launch. We are …

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Assassins Creed takes on COD

Some have been quick to peg the high number of releases slipping from Q4-09 to Q1-2010 as the ‘Call of Duty effect’, but publisher Ubisoft has stated that it’s confident that Activision’s shooter will have no negative impact on sales of the forthcoming Assassin’s Creed II. The first game we …

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Speed freaks

Racing game enthusiasts certainly have much to look forward to over the next 12 months, with a huge range of innovative products and returning franchises set to hit shelves. Christopher Dring speaks to the specialists at Codemasters about their never-ending quest to create the world’s greatest racer… The racing genre …

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