MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo has confirmed that space adventurer Samus Aran is to take the centre stage in its next Play Control release – Metroid Prime Trilogy. The game will include GameCube pair Metroid Prime and Metroid Prime 2: Echoes, as well as Wii outing Metroid Prime 3: Corruption. All will include WiiMote …
Read More »In-game ad market to reach $1bn by 2014
Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set for serious investment. In fact, according to analyst group Screen Digest, in-game advertising investment will total over $1bn by 2014. In …
Read More »Woolworths resurrection on the cards
Defunct UK retailer Woolworths could yet rise from the dead with the news that former MD Tony Page is negotiating with investors with a view to securing a 10m deal to buy up 200 of the chain’s former outlets. The Times reports that Woolies’ former boss was last year involved …
Read More »US: Final Fantasy XIII gets 2010 release
It’s hardly the biggest surprise in the world, but a new poster advertising campaign in the US has confirmed that Final Fantasy XIII will be released in the region in 2010 – scuppering any lingering hopes that the game would make it to retail this year. The confirmation comes form …
Read More »Warner speaks out on Watchmen retail reversal
Emerging games publisher Warner Interactive has stated that its decision to bring its previously digital-only Watchmen game to retail is all part of its wider plan for the IP – though it does hint that its thinking was influenced by the need to get the title to market alongside the …
Read More »UK video games market bounces back after slump
The UK video games market’s weekly value has topped 20 million for the first time since April, MCV can reveal. According to MCV calculations, based on today’s Gfk-ChartTrack/ELSPA weekly report, the UK market has hit 21.2 million for the week ending May 23rd. This is a 55 per cent rise …
Read More »Nokia opens Ovi content portal
Nokia has opened the doors to its much-anticipated Ovi Store, which it hopes will steal some of the mobile app initiative back from Apple. Customers can update their devices with the Ovi Store mobile app (Nokia says it is compatible with more than 50 million S60 and S40 handsets globally) …
Read More »Nintendo insists casual is not taking over the market
Speaking to CasualGaming.biz as part of its Girl Gaming Month, Nintendo’s UK Wii product manager Rob Lowe has stated that the rise in popularity of casual software has not had any detrimental affect on the importance of hardcore titles in the market. There is clear room for both and any …
Read More »2K plots ‘spectacular’ marketing push for BioShock 2
BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …
Read More »UK CHARTS: UFC is Undisputed No. 1
UFC 2009: Undisputed is this weeks’ surprise No. 1, grappling the top spot from Nintendo’s ever-present Wii Fit. The THQ-published brawler is part of an all-new Top 3, which includes Pokmon Platinum in second position and EA Sports Active in third. Wii Fit, which needs just two more No. 1s …
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