MCV/DEVELOP News, events, research and jobs from the games industry
Nokia has opened the doors to its much-anticipated Ovi Store, which it hopes will steal some of the mobile app initiative back from Apple. Customers can update their devices with the Ovi Store mobile app (Nokia says it is compatible with more than 50 million S60 and S40 handsets globally) …
Read More »Nintendo insists casual is not taking over the market
Speaking to CasualGaming.biz as part of its Girl Gaming Month, Nintendo’s UK Wii product manager Rob Lowe has stated that the rise in popularity of casual software has not had any detrimental affect on the importance of hardcore titles in the market. There is clear room for both and any …
Read More »2K plots ‘spectacular’ marketing push for BioShock 2
BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …
Read More »UK CHARTS: UFC is Undisputed No. 1
UFC 2009: Undisputed is this weeks’ surprise No. 1, grappling the top spot from Nintendo’s ever-present Wii Fit. The THQ-published brawler is part of an all-new Top 3, which includes Pokmon Platinum in second position and EA Sports Active in third. Wii Fit, which needs just two more No. 1s …
Read More »Tony Hawk Ride plus skateboard equals $120
US game retail kingpin Gamestop has priced Activision’s upcoming title Tony Hawk Ride at $119.99 (75). The game has also been set a release date of October 13 for the three home console versions in North America. Activision has yet to officially announce a release date and full price for …
Read More »Sony offering inFamous-bundled PS3
Sony is set to release a new PS3 bundle in the UK comprised of an 80GB SKU and a copy of the upcoming action title inFamous. The bundle is the latest move in Sony’s aim to provide value to consumers without outright cutting hardware prices. Confirmed via an Amazon.co.uk listing, …
Read More »Early start for Creed sequel ads
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …
Read More »Sony gives SingStar fans the chance to perform at Glastonbury
Sony is celebrating SingStar’s fifth anniversary by giving fans the opportunity to sing at Glastonbury this summer. The format-holder has teamed up with clubland brand Guilty Pleasures to run a series of Road to Glastonbury events across the UK. Events have already taken place in London and Manchester, with a …
Read More »New card integral to HMVs games offering
HMV believes its new customer loyalty scheme can tempt games consumers away from other retailers – and become an ‘integral’ part of the firm’s category offering. The retailer announced Pure HMV last week, a new loyalty card that offers members the chance to snap up a range of limited edition …
Read More »Centresoft snaps up Majesco account
Centresoft has signed an exclusive deal to become Majesco’s distribution partner in the UK. The firm will handle the release of Majesco’s major new movie tie-in, Night At The Museum 2, as well as future titles that include Major Minor’s Majestic March and Cake Mania 2. Centresoft commercial director Margeret …
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