Game industry business news

‘PEGI is UK’s only option’

PEGI represents the gold standard” today, and will undoubtedly be the best system for tomorrow. PEGI is clearly the only ratings system which has the power to prevent game publishers distributing unsuitable content to children, online and offline. Only PEGI fully assesses all games content. It is designed specifically for …

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ELSPA members on PEGI

David Yarnton, UK General Manager of Nintendo: The PEGI age ratings system is favoured by Nintendo. It has the ability to assess and rate all game content and does not rely on a sample of game play to form its decisions. The fact that there is also an EC proposal …

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ELSPA tells Government: PEGI is the only option

The games industry’s future in online games means that PEGI is the only choice for games classification in the UK, ELSPA head Paul Jackson today told the Government. Speaking at a special games industry forum held at Westminster, Jackson compared and contrasted the opposing classification bodies – UK-only BBFC and …

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GfK acquires ChartTrack

GfK has bought up a further 46 per cent of ChartTrack shares, meaning that a new UK charts authority, GfK ChartTrack Limited, has emerged. Together, both ELSPA and the Irish Recorded Music Association (IRMA) still own 45 per cent of the shares in the new company. "We are delighted to …

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UK CHARTS: Second week at the top for Smash Bros.

It’s ‘as you were’ for the top three in this week’s All Format charts from ESLPA/ChartTrack. Nintendo’s Wii-exclusive Super Smash Bros Brawl claims its second week as the top selling games in the UK, while EA’s Battlefield: Bad Company and LucasArts’ LEGO Indiana Jones are placed in second and thord …

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The Sims link up with H&M

EA’s giant franchise The Sims has joined forces with clothes retailer H&M to unleash a gamer designed outfit in real life stores. Over 1,000 would be fashion designers used The Sims 2 design tool to create an outfit that would feature in The Sims 2 H&M Fashion Runway, a virtual …

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