MCV/DEVELOP News, events, research and jobs from the games industry
Yesterday MCV reported that Microsoft looks set to unleash the European version of Xbox 360 video on demand service by the end of the year – and today news arrives that Sony’s PS3 equivalent could be with us just weeks later. Though there’s still no mention of a possible date …
Read More »Riccitiello: Consolidation is not the future
John Riccitiello, the CEO of leading global games publisher Electronic Arts, has stated that he believes there will be less consolidation in the games industry in the future, and that new business models such as microtransactions and in-game advertising will be the driving factors in the years to come. "Is …
Read More »Metal Gear Solid 4 producer admits to sales pressure
It’s been in development for a long time, and the expectations of it are phenomenal – and now Konami has admitted that its PS3-exclusive Metal Gear Solid 4 must sell a million copies just to recoup the cost of its development. Reuters claims that producer Ryan Payton said the new …
Read More »Microsoft: 360 outsold PS3 by two to one
Xbox 360 platform holder Microsoft has boldly claimed that its next-gen console outperformed rival PS3 over the Thanksgiving week in North America – but Sony America has fought back, climbing Microsoft’s figures are ‘way off’. Microsoft says that estimated retail figures suggest that it sold 310,00 units for the week …
Read More »Fat Chris returns in new Gamestation campaign
Gamestation has rolled out its latest Fat Chris ad strategy – and has promised the most ‘in your face’ marketing campaign yet. The new promotional blitz is the biggest ever for Gamestation, and will take in a striking range of in-store, online and TV-based promotional activities. In 2007 we wanted …
Read More »Simply Games is back to take on Play and Amazon
Simplygames.com’s new boss Neil Muspratt believes that with a mixture of low prices, canny deals and an easy-to-navigate site, the UK e-tailer can mix it with the big boys this Christmas. The relaunched site has already seen traffic rising significantly in the run-up to the festive season, and is now …
Read More »Theres no escaping the festive frenzy
Clearly, it’s a great chance to cash in on the festive season – take a glance at the number of piss-poor ‘comedy’ DVDs that have been rushed out in time for the don’t-know-what-to-buy-your-dad market. Even Piers Morgan’s got a football gaffes DVD out – a man who not only has …
Read More »Sorry mate, Wii only sell bundles
Retailers nationwide could come under fire from consumer groups for only selling the Wii console in high-priced bundles, with online forums already buzzing with complaints about the High Street. Research carried out by MCV suggests that certain retailers that have Wii stock are only selling the sought-after console as part …
Read More »Sony in £4m TV blitz
Sony UK is set to spend a whopping 4 million on its first Christmas TV campaign for PlayStation 3. The company is spending in the region of 3 million on TV campaigns for its flagship first-party releases: Uncharted: Drake’s Fortune, Ratchet And Clank: Tools Of Destruction and SingStar – earmarking …
Read More »DVD Gaming
If there’s one thing retailers don’t need to be reminded about, it’s that Christmas is coming – that whirlwind few weeks where more business is done than the previous months put together. It’s also the time to diversify – and one of the most lucrative areas in which a games …
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