Game industry business news

Blu-Ray to front Sony marketing attack

Though it remains one of PS3’s most controversial out-of-the-box inclusions, SCE president Kaz Hirai has told The Financial Times that Blu-Ray will form a major part of Sony’s future marketing campaigns for its next-gen console. Hirai claims SCE is working closely with Sony Pictures and Sony Entertainment to get the …

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Nintendo backs Handheld Learning Conference

Nintendo is to be an official sponsor of the Handheld Learning Conference and Exhibition. The expo will be held on 10-12th October 2007 at Central Hall Westminster, London. According to organizers, the Conference is ‘the place for opinion formers, policy makers and practitioners to debate the importance of always on” …

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Nintendo backs Handheld Learning Conference

Nintendo is to be an official sponsor of the Handheld Learning Conference and Exhibition. The expo will be held on 10-12th October 2007 at Central Hall Westminster, London. According to organizers, the Conference is ‘the place for opinion formers, policy makers and practitioners to debate the importance of always on” …

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INTERVIEW: Sega of America

JOURNALISTS have the luxury of rehashing a standard introduction to corporate profiles of Sega. So long as you shoehorn in the obligatory Sonic reference and mention the ‘tragic demise’ of the company’s console manufacturing epoch with a retro tear in your eye, you’re on course. Then it’s easy street: throw …

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INTERVIEW: Sega of America

JOURNALISTS have the luxury of rehashing a standard introduction to corporate profiles of Sega. So long as you shoehorn in the obligatory Sonic reference and mention the ‘tragic demise’ of the company’s console manufacturing epoch with a retro tear in your eye, you’re on course. Then it’s easy street: throw …

Read More »

TGS: EA on the lookout for Japanese partners

Electronic Arts is looking for a partnership or acquisition in Japan, according to the Financial Times. President of EA Asia Jon Niermann said Japan was a strategic priority” for the company, in an interview at the Tokyo Games Show. He added that EA was interested both in blue-chip players and …

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TGS: EA on the lookout for Japanese partners

Electronic Arts is looking for a partnership or acquisition in Japan, according to the Financial Times. President of EA Asia Jon Niermann said Japan was a strategic priority” for the company, in an interview at the Tokyo Games Show. He added that EA was interested both in blue-chip players and …

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COMMENT – No Longer Virgins

The reason for the move is essentially that Virgin Group overlord Richard Branson no longer sees entertainment retail as core to the group’s business. Exactly what Virgin Group’s core business might be is becoming increasingly blurry these days – it is hard to imagine a focal point between such wildly …

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COMMENT – No Longer Virgins

The reason for the move is essentially that Virgin Group overlord Richard Branson no longer sees entertainment retail as core to the group’s business. Exactly what Virgin Group’s core business might be is becoming increasingly blurry these days – it is hard to imagine a focal point between such wildly …

Read More »

TGS: Mario & Sonic will sell 4m, says Sega

Sega Sammy’s corporate director has told Tokyo Games Show that the firm expects Mario & Sonic At The Olympic Games to sell four million units when it goes on sale later this year. According to Bloomberg , Masanao Maeda did not give a specific timeframe for the prediction. The forecast …

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