Game industry business news

After a successful period of testing, YouTube announced it was expanding its sponsorship programme last week, giving viewers the ability to purchase digital goods directly from creator channels and receive special perks in return for regular monthly payments toward the channel’s upkeep. It’s a move that’s very similar to recent …

Hannah Tovey, conference manager at NewBay Media (pictured right), talks about what’s in store for this year’s Future Games Summit. Three months ago, as part of my role as conference manager here at NewBay Media, I was asked to research content for a gaming conference – namely the Future Games …

The driving game genre, or more specifically the simulation-leaning, track-based racer, used to be major console fare. It was rare to find a gamer who didn’t at least dabble in improving their lap times by learning the corners. And while it rarely bothers the top-ten titles of the year anymore, …

Ubisoft convened its combined general meeting for shareholders at the end of last week, and investors expressed huge support for its overall management and future strategy, the publisher has announced. Chaired by Yves Guillemot, the quorum was set at 82.67 per cent (up from 76.54 per cent in 2016), and …

During its AGM on Thursday, games trade body Ukie announced it has joined forces with Coventry and Warwickshire Local Enterprise Partnership (CWLEP)to create a new two-year programme aiming to grow the industry in the West Midlands, specifically around the Leamington Spa area, already home of successful studios such as Playground …

Esports Pro’s sister publication TVTechGlobal, which is the leading resource for media and entertainment professionals, has released a special issue dedicated specifically to esports. The magazine was first made available for attendees of the recent IBC 2017 trade conference in Amsterdam last week. It was designed to give broadcast professionals …

Green Man Gaming has announced a brand-new partnership with Intel that will see the company’s award-winning patented technology power Intel’s newly-launched, self-service b2b marketplace, theIntel Software Distribution Hub (SDH). The Intel SDH will allow hundreds of Intel’s channel partners to be matched with PC game publishers, allowing them to create …

Ever since the first trailer for Shadow of War was revealed back in March, publisher Warner Bros has been releasing new footage of the game at an increasingly frequent rate. At first, it was only once a month, but now as we approach the game’s launch date, there are only …

Destiny 2 has claimed its third UK No.1 in the weekly charts, beating new entries Project CARS 2 and Pokken Tournament DX to the punch. Sales were down 47 per cent week-on-week for Activision’s online shooter, but it was still enough for the publisher to claim itseleventh No.1 this year, …

Dan Amos, head of new media at Tinderbox (pictured right), the digital division of leading global brand extension agency, Beanstalk, talks to MCV about how movie-game crossovers can help build audiences and aid brand extension. Last month, Game of Thrones fans might have been surprised to see Ed Sheeran in the …