Consumers are now able to buy the HTV Vive at more US retailers than ever before. The company has announced a large online retail expansion” that sees the virtual reality hardware become available from BestBuy.com, Walmart.com, Jet.com and B&H. These retailers mark a massive expansion of our online retail presence …
Read More »PS4 overtakes Switch in monthly US sales race
After two successive months as the best selling console hardware in the US, Nintendo Switch has slipped back behind the PS4. NPD hasn’t released any numbers, so we don’t know by how much Switch sales fell or PS4 grew. By the same token, the Switch stock situation seemingly remains a …
Read More »OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success
At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …
Read More »Spider-Man: Homecoming gets the ‘VR experience’ treatment
Sony’s upcoming PS4 release is not the only Spider-Man game in the works. Sony Pictures has announced Spider-Man: Homecoming VR. Unlike the console game, this title is a licensed outing specifically tied to the upcoming film. Also unlike the PS4 title, this does not sound like a full game in …
Read More »Microtransactions added to Two Worlds II seven years after release
Topware Interactive mas made the surprise move of adding an in-game store to its seven year old RPG Top Worlds II. Available purchases include things such as Skill Books, which allow buyers to acquire special abilities, as well as Material Packs, Colour Packs and combat items. Players can also spend …
Read More »Take-Two takes action against more GTA V hack tools
The world of Grand Theft Auto Online has been made considerably cleaner as publisher Take-Two continues its crusade to clamp down on modding tools. Hot on the heels of its cease and desist to the makers of the popular Open IV modding tool, the publisher has now forced the takedown …
Read More »How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt
The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of monthly active streamers, but the competition has never been fiercer. YouTube Live, for instance, has shown more growth than its …
Read More »Horizon Zero Dawn resurges to deny Arms a UK No.1
Nintendo’s new Switch title Arms has fallen short of the top of the charts thanks to a resurgence from one of 2017’s mainstays. Following last week’s No.1 for Wipeout: Omega Collection, fellow Sony PS4 exclusive Horizon Zero Dawn claims its second UK No.1, which comes 15 weeks after its first. …
Read More »Star Wars Battlefront II is crowned YouTube’s E3 champ
EA has staged a double coup by claiming both the single most watched trailer and overall most popular game on YouTube throughout E3 2017. The video service says that the official gameplay trailer for Star Wars Battlefront II was the most viewed trailer to emerge from the show. The EA …
Read More »Heroes of the Storm’s L5: “Korea improving at a slower rate than other regions.”
In a post-match conference after their first match of the Heroes of the Storm Mid Season Brawl Loser’s Bracket taking place at Dreamhack, L5 flex player Jin ‘NaCHoJin’ Su Park said the team dropping to the lower bracket was due to “Korea improving at a slower rate than other regions.” When pushed …
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