To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a child, I was passionate about video games, and I really wanted to be involved and to be able to share …
Read More »TopWare insists Two World II is not pay-to-play
Publisher TopWare has responded to the criticisms levelled at recent changes to seven year old RPG Two Worlds II. It was revealed yesterday that the Steam version of the game has seen the introduction of a microtransaction store that offers players the option of buying items that expedite progress. However, …
Read More »Reaching out – We Are Reach on Twitch vs YouTube and why more publishers should have official VOD channels
When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what to make of it – though a potential competitor for Steam looked to be a major positive. While the platform …
Read More »HTC expands Vive availability in the US
Consumers are now able to buy the HTV Vive at more US retailers than ever before. The company has announced a large online retail expansion” that sees the virtual reality hardware become available from BestBuy.com, Walmart.com, Jet.com and B&H. These retailers mark a massive expansion of our online retail presence …
Read More »PS4 overtakes Switch in monthly US sales race
After two successive months as the best selling console hardware in the US, Nintendo Switch has slipped back behind the PS4. NPD hasn’t released any numbers, so we don’t know by how much Switch sales fell or PS4 grew. By the same token, the Switch stock situation seemingly remains a …
Read More »OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success
At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …
Read More »Spider-Man: Homecoming gets the ‘VR experience’ treatment
Sony’s upcoming PS4 release is not the only Spider-Man game in the works. Sony Pictures has announced Spider-Man: Homecoming VR. Unlike the console game, this title is a licensed outing specifically tied to the upcoming film. Also unlike the PS4 title, this does not sound like a full game in …
Read More »Microtransactions added to Two Worlds II seven years after release
Topware Interactive mas made the surprise move of adding an in-game store to its seven year old RPG Top Worlds II. Available purchases include things such as Skill Books, which allow buyers to acquire special abilities, as well as Material Packs, Colour Packs and combat items. Players can also spend …
Read More »Take-Two takes action against more GTA V hack tools
The world of Grand Theft Auto Online has been made considerably cleaner as publisher Take-Two continues its crusade to clamp down on modding tools. Hot on the heels of its cease and desist to the makers of the popular Open IV modding tool, the publisher has now forced the takedown …
Read More »How to use streaming and VOD as marketing tools according to Twitch, Devolver and DingIt
The battle for the streaming market has been raging for years now. According to recent data from Streamlabs, Twitch is still by far the most dominant platform in terms of monthly active streamers, but the competition has never been fiercer. YouTube Live, for instance, has shown more growth than its …
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