Take-Two joins call for more digital data

The CEO of Take-Two says the lack of digital data in the games market is misleading.

Speaking in an exclusive interview with MCV, Strauss Zelnick said that a lot of the stories around the games sector are negative because the true value of the industry is not known.

His comments follow the release of GTA V on PC last month, which would have been No.1 in the UK charts if Steam data was counted.

More information is better,” he said.

I’m chairman of the ESA, which is focused on providing more industry information. Sometimes news that comes from the industry is sort of dampened down as if there is negative news. But this is a growth industry. It’s great to have such good results. When the wind is at your back you try new things and more often than not they go well.”

Take-Two’s latest financal report shows that a third of its revenue came from the digital market.

Check the full interview with Strauss Zelnick through here.