People Can Fly appoints Mateusz Kirstein as new CMO

People Can Fly has appointed Mateusz Kirstein as its new chief marketing officer and Head of People of the company’s Rzeszow studio.

Taking up the position on October 1st, Mateusz Kirstein is described as “a top-level, business-oriented creative professional with 20+ years of diverse experience in the media, marketing, and film production”. For the last four years, Kirstein served as executive creative producer and business development specialist at Platige Image group, and was co-founder and VP at Platige’s subsidiary production company, Dobro, whose client list included McDonald’s, T-Mobile and Visa. 

Kirstein has also worked as a managing director at Film Produkcja and as a Radio ZET’s editor in chief.

“I’m very happy to be joining People Can Fly at this important time and to be able to put my experience to use in supporting and growing the studio,” said Mateusz Kirstein. “It is our goal to strengthen PCF’s position as one of the biggest AAA game development studios in Poland and to continue to expand and strengthen our position internationally.

“I’ve had strong links to Rzeszow for a number of years now and I’m excited to take up this challenge. I would like to fully use the potential of the team at PCF Rzeszow, develop its management structures and expertise, and strengthen its position inside the PCF group,” they added.

People Can Fly is an independent Polish game development studio founded in 2002. Best known for triple-A titles like Painkiller, Bulletstorm, and Gears of War: Judgement, the company is currently working on Outriders for Square Enix. People Can Fly has offices in Warsaw, Rzeszow, Newcastle and New York. From 2007 until 2015, PCF was a subsidiary of Epic Games.

“I have known Mateusz from the time we both worked at Eurozet and I’m excited that we can once again join forces and confront strategic challenges faced by People Can Fly. We want to build PCF as a global brand which attracts the best developers, offers the best working environment and creates the highest quality products for players worldwide,” added Sebastian Wojciechowski, CEO at PCF. 

“The strength and success of People Can Fly is determined by the talented people working in our four studios. We’re interested in the expansion of the Rzeszow branch and its integration with the rest of the group. This requires strong leadership as Rzeszow has grown into nearly 40-person organization.”

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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