Plants vs Zombies bridges the hardcore-casual divide

Despite having been on the market for just a little over two weeks, Plants vs Zombies is already on track to become PopCap’s best ever selling game – an impressive feat considering that it’s up against the likes of casual legends Bejeweled and Peggle.

It may well be, though, that its success stems from the fact that Plants vs Zombies has stumbled upon that rare formula that means it’s able to sell to both the casual and hardcore audience.

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trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook

[Industry news] Trophy Games Makes Its Largest Acquisition Ever – and Upgrades Its Outlook

The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.