Despite having been on the market for just a little over two weeks, Plants vs Zombies is already on track to become PopCap’s best ever selling game – an impressive feat considering that it’s up against the likes of casual legends Bejeweled and Peggle.
It may well be, though, that its success stems from the fact that Plants vs Zombies has stumbled upon that rare formula that means it’s able to sell to both the casual and hardcore audience.
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Tags ben-parfitt casual peggle popcap sales zombies
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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