PopCap launches ‘experimental’ dev

MCV Staff 6th April 2011 Business News

Casual giant PopCap has opened the doors on a new ‘design centre’, offering its developers and designers a place to realise creations of a more lo-fi aesthetic than typical releases from the Plants vs Zombies outfit.

"4th & Battery is a pressure valve intended to keep our heads from exploding," explained Ed Allard, executive vice president of Studios at PopCap.

"The PopCap brand has become closely associated with ultra-high quality, polish and attention to detail – which is a great thing. But our standard game development process is therefore long and involved, and doesn’t really accommodate all of the creativity pumping through our collective veins. 4th & Battery gives us a way to quickly try really strange or marginal ideas, and to give our designers a safe area to hone their chops."

Develop has the full story.

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[Industry news] PUBG MOBILE launches the PDP European Fashion Design Contest, inviting players to have an opportunity to design the game’s next outfit

PUBG MOBILE has announced the launch of the PDP European Fashion Design Contest, a creative competition organised as part of its PDP co-creation programme. Participants are invited to design an original outfit inspired by European urban fashion, with the opportunity to see their creation brought to life in the game. This PDP contest is being held to celebrate the global launch of PUBG MOBILE FLASH, the official lightweight version of PUBG MOBILE, today - November 13. All the info can be found on the official website. 

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