PS4 hijacks The Sun’s page 3

Sony has paid to take over the page three spread in today’s issue of UK newspaper The Sun.

Readers opening the paper today are presented with a two-page ad for the PS4 and the following message:

Apologies to Rosie, 22, from Middlesex. Today’s page 3 is for the players”.

Here’s the ad, posted on Twitter by @AndrewBloch:

About MCV Staff

Check Also

[Industry news] Ludo.ai launches API and MCP beta to bring AI game asset creation into developer workflows

Ludo.ai, the AI game design and production hub, has released the beta of its new API and Model Context Protocol (MCP) integration, giving developers a faster way to generate production-ready game assets without breaking creative flow. The release enables indie developers, content creators and studios to integrate Ludo’s asset creation directly into everyday workflows, from AI assistants and IDEs to custom tools, build systems and automated pipelines.