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Nintendo’s US TV ad spend was higher than PlayStation and Xbox in August

Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Sony debuts musical PlayStation 4 ad

Want to know what the ‘PS4 Life’ looks like? If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision’s hit online shooter, Destiny. That’s according to a new advert – which appears to have been pitched as a musical …

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Marketing start-up SuperAwesome raises $7m in funding

UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. That’s according to Venture Beat, who says that this new cash will be funding its AwesomeAds digital ad platform. The firm claims that this new platform is a safe way of targeting children with ads …

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VIDEO: Watch the DriveClub TV ad

Sony has released the TV ad that it will run next week ahead of the release of PS4 racer DriveClub. The ad follows a selection of gamers from around the world as they pledge allegiance to their club, by taking ‘The DriveClub Oath’,” the company says. Forming part of a …

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VIDEO: Here’s the FIFA 15 TV ad

Lionel Messi is the big name who is this year fronting EA’s TV campaign for FIFA 15. The ‘Fell the Game’ short depicts gamers experiencing their immersion on the pitch, while Messi himself acrobatically jumps about a living room. And a fish jumps out of some water. FIFA 15 is …

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ASA bans EA’s Dungeon Keeper ad for claiming game is free

Dungeon Keeper on iOS is not free and must not be advertised as such. That’s the verdict of the Advertising Standards Authority, which has upheld a complaint about an advertisement for the game in which it was described as being free. The ad was also criticised for showing a well-developed …

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Aaron Paul TV ad is turning on people’s Xbox Ones

Kinect is listening… and obeying the commands of Breaking Bad’s Jesse Pinkman. A UK TV ad for Xbox One has reportedly been causing some users’ Xbox One consoles to turn on by themselves. It seems to happen at the moment Aaron Paul says ‘Xbox On’ to turn on his machine. …

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The Last of Us: Remastered for PS4 is real

A now removed banner ad on the Sony Entertainment Network site has confirmed that The Last of Us IS heading to PS4. A NeoGaf user spotted an ad for The Last of Us: Remastered, which quoted an RRP of $59.99. It also carried a ‘day one digital release’ logo. Just …

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VIDEO: Dark Souls II TV ad is… musical

Namco Bandai has released its TV and cinema ad for upcoming action RPG Dark Souls II. The one minute short is set to the recognisable track Where Is My Mind by Pixies. As you might expect, the live action trailer involves lots of death in the face of insurmountable odds. …

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