PS4 hijacks The Sun’s page 3

Sony has paid to take over the page three spread in today’s issue of UK newspaper The Sun.

Readers opening the paper today are presented with a two-page ad for the PS4 and the following message:

Apologies to Rosie, 22, from Middlesex. Today’s page 3 is for the players”.

Here’s the ad, posted on Twitter by @AndrewBloch:

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