PS4 hijacks The Sun’s page 3

Sony has paid to take over the page three spread in today’s issue of UK newspaper The Sun.

Readers opening the paper today are presented with a two-page ad for the PS4 and the following message:

Apologies to Rosie, 22, from Middlesex. Today’s page 3 is for the players”.

Here’s the ad, posted on Twitter by @AndrewBloch:

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ip 1 [Industry News] Publishing Vets Reveal Indie Curation Endeavor, Inner Pocket

[Industry News] Publishing Vets Reveal Indie Curation Endeavor, Inner Pocket

Inner Pocket, a new label co-founded by industry veterans from CRITICAL REFLEX, Gaijin Entertainment, and indie studio Nozomu Games, launches today. By combining extensive experience across games marketing, publishing services, development, and business strategy, the Inner Pocket team aims to utilize its well-rounded composition to empower indie studios.