3D takes hold in TV sector

Major TV manufacturers are ramping up their support of 3D technology ahead of what many firms hope is the breakthrough year for the still fledgling technology.

TechRadar reports that Panasonic has upped the production of its 3D TV sets by 30 per cent thanks to the strong reaction” its debut models have seen in the Japanese market. In March Panasonic proudly announced that it had sold out of its initial shipment of 3D TVs in the US.

Meanwhile, Samsung has kicked off an 8m advertising campaign in the UK to promote the launch of its first 3D TVs on April 27th.

3D coverage of the Champions League semi-final the next day, which comes courtesy of the satellite broadcaster’s recently launched 3D service, will form part of Samsung’s campaign.

The launch of the first 3D TV in the UK is such a culturally significant event, we needed to do it justice with a visually exciting campaign that captures the audience’s imagination and feel we have done exactly that,” the ad’s creator Mikah Martin-Cruz stated.

Martin-Cruz was the brains behind Sony’s popular ‘Paint’ and ‘Play-Doh’ Bravia TV commercials.

Sony last week lifted the lid on its first 3D TV for the UK market – the Bravia HX803.