COD is a force of nature

Call of Duty is one of the biggest brands the world of gaming has ever known – but new CEO Eric Hirshberg thinks the franchise’s credentials go far further than that.

The Call of Duty franchise is a force of nature,” he told IGN. I think it is the closest thing this generation has to a Star Wars. I think it’s unique and bigger than any musical act or any movie franchise in that capacity.

The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh.”

Hirschberg become Activision Publishing’s new CEO earlier this month following the departure of Mike Griffith in April.

He has previously said that he believes that Activision should be a more beloved brand than you would think they are by reading the core-gaming blogosphere”.