Smartphone hit Crossy Road has proved that in-game ads can still pay the bills, even in games that have IAPs.
The Guardian reports that, according to Unity, Hipster Whale’s title has made in excess of $1m from in-game ads alone since its launch on iOS in November 2014.
And that figure doesn’t even factor in the cash it has made from purchases of the in-game currency used to acquire new characters.
Tags develop-author in-game ads in-game advertising unity
![trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook](https://mcvuk.com/wp-content/uploads/trop-310x165.png)
The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.
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