Disney Interactive sales sink 29%

Disney Interactive suffered an expected 29 per cent decrease in sales during the final three months of 2009.

The Disney arm reported revenues falling to $221 million, while operating profit results showed a $10 million loss.

Those losses, however, represent an improvement for the business, with last year’s losses as deep as $45 million. This decrease was, according to Disney, due to the company cutting back its marketing and inventory costs.

Disney Interactive’s unit sales was not specified, though the company said that performance had dropped from 2008 due, in part, to a narrower product range.

Meanwhile, Disney Online continues to buck the trend for the company, with the continued success of Club Penguin providing lucrative subscription revenues.

The Walt Disney group itself reported flat sales for the quarter, up on city expectations, with revenues up 1 per cent to $9.74 billion.