Disney’s Playmation aims to ‘flip toys-to-life on its head’

A new system that integrates video and real-life play has been unveiled by Disney.

What is Playmation? It’s kind of hard to say at the moment. There’s a video over at MCV gives you an idea of the concept, but many questions remain about how the idea actually works in real-life.

Disney describes Playmation as “the next step in the evolution of play where digital gets physical and imagination becomes real”. It combines smart toys and wearable tech “to inspire kids to run around and use their imaginations” and will work with a companion app.

Required tech includes smart toys, wearables, wireless technology and motion sensors. The official website pictures a physical arm attachment as well as actual toy figures standing on a portal of some sort, a la Skylanders.

MCV has the full story.