MCV/DEVELOP News, events, research and jobs from the games industry
"We made the decision to not release any additional physical toys"
Read More »Ubisoft halts Starlink toy production as franchise sales ‘fell below expectations’
When We Made… Starlink: Battle for Atlas
We take a look behind the scenes at the development of Starlink: Battle for Atlas and how Ubisoft game jammed its way to 2018’s most unusual release and straight into Nintendo’s open arms
Read More »From Mario+Rabbids to Star Fox – Ubisoft and Nintendo partnership carries over to Starlink: Battle for Atlas
Optional toys and Star Fox’s Fox McCloud on Switch - could Starlink: Battle for Atlas revive the toys-to-life genre?
Read More »Why Ubisoft’s Starlink: Battle for Atlas is great news for retail
Toys-to-life has had something of a rough ride of late after the shutdown of Disney Infinity. As some analysts have argued in the pages of MCV, that downturn may have been overstated, but it’s clear the genre still has its problems. Ubisoft’s exciting new Starlink: Battle for Atlas, however, looks …
Read More »Ubisoft enters toys-to-life market with Star Link: Battle for Atlas
In an evening of surprises and unexpected reveals, Ubisoft continued on this theme at its E3 press conference by announcing a brand-new toys-to-life title, Star Link: Battle for Atlas, a brand-new IP from its Toronto studio. Using phsyical (and digital) starship figures, players can control a team of star pilots …
Read More »PlayFusion: ‘Lightseekers is the first real toys-to-life innovation in years’
Former Jagex boss Mark Gerhard explains how his new studio is going to advance a troubled but technologically promising market
Read More »Starbreeze acquires AR/VR toys-to-life company ePawn
The latest purchase of Swedish games firm Starbreeze is France’s ePawn, a company focused on virtual reality, augmented reality and toys-to-life. Starbreeze announced it has paid out €4.5m (3.8m) in total; €4m (3.3m) in shares, and another €1.5m (1.3m) in cash. For that figure, Starbreeze is also getting seven registered …
Read More »Indie toys-to-life game Fabulous Beasts changes name to avoid Harry Potter confusion
Kickstarted title Fabulous Beasts has had a change of name following trademark issues with Warner Bros. The latter claimed that the toys-to-life game’s title was too similar to that of the upcoming Harry Potter spin-off movie, ‘Fantastic Beasts and Where to Find Them’. Developer Sensible Object thus decided to rename …
Read More »Skylanders Imaginators will let gamers make their own character
Activision just announced a new installment in the Skylanders franchise. Skylanders Imaginators is set to be released in October and will give players the opportunity to create their own character. Gamers will be able to choose their Skylander’s appearance, powers, abilities, names, catchphrases and musical themes, amongst others. Eric Hirshberg, …
Read More »Overall toys-to-life sales down 12% so far in 2016
More people may own toys-to-life games than ever, but players are spending less on them. That’s according to GfK Entertainment. MCV last week revealed that over 620,000 UK consumers own either a copy of Skylanders Superchargers, LEGO Dimensions or Disney Infinity 3, making it the most successful eight months yet …
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