E3 2011: MW3 pre-orders ahead of Black Ops

MCV Staff 6th June 2011 Publishing

The number of customers pre-ordering copies of Call of Duty: Modern Warfare 3 is outpacing that of Black Ops.

Retailer GameStop says it is seeing a higher early demand for the upcoming Call of Duty than it did for last year’s biggest-selling game, Call of Duty: Black Ops.

Last year, Call of Duty: Black Ops became the most pre-ordered title in our history,” said GameStop’s senior VP of marketing Bob McKenzie.

Already this year, Call of Duty: Modern Warfare 3 is significantly ahead of that pace. Our customers’ response to the reveal of Modern Warfare 3 has been amazing.”

McKenzie also praised Activision’s efforts for introducing the premium Call of Duty Elite online service.

GameStop’s customers are constantly looking for new and exciting ways to enhance their game playing experience,” he added.

The Call of Duty Elite service is a win for gamers with new services like social networking components and access to great DLC, but without changing key game functionality like multiplayer access.”

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