Undercover multimedia gaming collective goes the way of publisherâ??s casual label; question mark now hangs over Boom Blox 2

EA Blueprint is no more

MCV Staff 19th November 2008 Publishing

Leading global games publisher EA has reportedly closed down its mysterious Blueprint division, an area of the business that was supposedly working on casual-orientated gaming across a range of media.

The news comes not long after the departure of EA’s Casual boss Kathy Vrabeck and the merging of the EA Casual and The Sims labels. However, many voices at EA still see casual as a key sector for firm, with industry legend Peter Moore recently bigging up the firm’s casual ambitions.

To read the story in full, including new details about the exact nature of EA Blueprint, check out Develop’s sister site CasualGaming.biz.

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