Undercover multimedia gaming collective goes the way of publisherâ??s casual label; question mark now hangs over Boom Blox 2

EA Blueprint is no more

Leading global games publisher EA has reportedly closed down its mysterious Blueprint division, an area of the business that was supposedly working on casual-orientated gaming across a range of media.

The news comes not long after the departure of EA’s Casual boss Kathy Vrabeck and the merging of the EA Casual and The Sims labels. However, many voices at EA still see casual as a key sector for firm, with industry legend Peter Moore recently bigging up the firm’s casual ambitions.

To read the story in full, including new details about the exact nature of EA Blueprint, check out Develop’s sister site CasualGaming.biz.

About MCV Staff

Check Also

effff [Industry news] EFAN.gg Launches Public Beta

[Industry news] EFAN.gg Launches Public Beta

eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.