EA has announced a new Battlefield game from its DICE studio – and with it, has introduced the publisher to a brand new business model. The game will be available for free over the web, not sold via retail, and is supported financially through in-game advertising and item sales.
For the full story, head over to MCV sister-site Develop.
Tags ben-parfitt in-game ads
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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