European senior VP Jens Uwe Intat explains publisher's change of strategy

EA to trim game output this year

In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has stated that the publisher will release fewer games in 2010 than it did in 2009 – but the payoff will be an overall increase in quality.

"Our aim is to do less games and do them better," the exec pledged.

"I think in the past maybe people have rushed into too many projects at the same time and have probably been spoiled by the overall industry growth, because it meant that if you didn’t have proper portfolio management, the punishment wasn’t particularly harsh," he added.

"But in a more mature market, and I don’t just mean older, I mean more professional, portfolio management becomes more important and it’s something we’re working on. And that’s across the whole organisation, not just development. You also have to focus your publishing resources – both people and money."

The full interview with Jens Uwe Intatcan be found here.

About MCV Staff

Check Also

Picture1 2 [Guest post] Among Us on Windows: what the social deduction boom looks like from the desktop

[Guest post] Among Us on Windows: what the social deduction boom looks like from the desktop

Social deduction has always been a party-room genre first and a software genre second. Werewolf and Mafia needed a table, a moderator and a group willing to lie to each other for an hour. The digital versions that stuck tend to keep that structure intact and add the one thing tabletop versions can't: anonymity, plus a reason to move around.