Electronic Arts UK appoints new head of media

The EA UK team has welcomed two new members to its fold.

Former eBay senior media strategist Richard Bettinson (pictured, left) has joined the company as head of media and innovation.

Bettinson said: I’m looking forward to working with the team to develop our media strategy and to deliver creative campaigns that truly engage our players.”

In the meantime, Rob Clarke(pictured, right) has joined EA as a product marketing manager, after more than three years as a marketing manager at Curve Digital.

After working with some of the most well-known titles in the indie sector for the past three years, I’m excited to now be making the transition to the marketing team at EA to work on some of the biggest and best game franchises in the world,” enthused Clarke.