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Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website.
The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany and Spain.
They provide unique insights into a brand’s strengths, weaknesses and potential, with details of who is playing a game, what they like about it, what they don’t like, how they heard about it, how they’re discussing it and much more.
Click here to get a free copy of the Pro Evolution Soccer Brand Map (available only to fully registered MCVuk.com readers)
There are a total of 20 Brand Maps available via MCV:
