Exclusive consumer research now available through MCV

Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website.

The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany and Spain.

They provide unique insights into a brand’s strengths, weaknesses and potential, with details of who is playing a game, what they like about it, what they don’t like, how they heard about it, how they’re discussing it and much more.

Click here to get a free copy of the Pro Evolution Soccer Brand Map (available only to fully registered MCVuk.com readers)

There are a total of 20 Brand Maps available via MCV:

Assassin’s Creed

Call of Duty

Championship Manager

Civilization

Dr Kawashima’s Brain Training

Fable

FIFA

Gears of War

Gran Turismo

GTA/Grand Theft Auto

Guitar Hero

Just Dance

LittleBigPlanet

Mario & Sonic at the Olympic Games

Mario Kart

Need for Speed

Super Mario Bros

Uncharted

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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse

Fireshine Games announced today it has added Danish indie studio Fair Games and its survival-crafting title Necesse to its growing portfolio. With plans to add key long-tail support to the PC title and its millions of players, the label also confirms plans to develop Necesse for additional platforms. Necesse, originally launched in December 2019, has amassed approximately 2.5 million players and a Very Positive user rating of 93% on Steam