MCV/DEVELOP News, events, research and jobs from the games industry
Over half of Professor Layton gamers are female – a much higher profile than seen for the average game. This week we take a look at the GameVision Brand Map for Professor Layton. GameVision asked 6,729 gamers about this brand. 1,400 had played it within the last six months and …
Read More »Brand Map: Prince of Persia
This week GameVision takes a look at the Brand Map for Ubisoft’s long-running action franchise Prince of Persia. We asked 6,848 gamers about this brand. 1,315 had played within the last six months and of these we asked 379 to tell us about the game in detail. The Prince of …
Read More »Brand Map: 42% of Elder Scrolls gamers play on PC
The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …
Read More »Brand Map: Assassin’s Creed
This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of pre-orders. This week we’re going to look at the Creed brand using the GameVision Brand Map you can purchase from …
Read More »Brand Map: Super Mario Bros
This week we look at playing habits for one of the biggest game franchises of all time. In the past five years, Super Mario Bros has enjoyed a new life on the Nintendo DS and Wii.With the 3DS now available we haven’t had to wait long for news of a …
Read More »Brand Map: Just Dance
Ubisoft’s Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3. Could Just Dance 3 be the biggest game in the series yet? This week we’re going to look at the Just Dance series …
Read More »Exclusive consumer research now available through MCV
Gears of War, Assassin’s Creed, Call of Duty and Just Dance are among the ‘Brand Maps’ currently available via the new Reports section of MCV’s website. The exclusive consumer research is provided by GameVision and is based on twice yearly interviews with over 5,000 consumers in the UK, France, Germany …
Read More »Exclusive iPad and tablet report available now
A new report offering data and expert insight on the iPad/tablet market is available via this very website. Written by leading industry journalist Stuart Dredge (online editor of MCV’s sister brand Mobile Entertainment), iPad & Tablets 2011 is packed with stats, graphs and links. It looks at the implications and …
Read More »MCV launches reports service
MCV has launched a Reports section within its new website, from which readers can buy and download some of the best games market research available. It will offer reports from respected third party companies and from the in-house specialist journalists. Prices range from under 50 to around 500. The development …
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