Brand Map: Assassin’s Creed

This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of pre-orders.

This week we’re going to look at the Creed brand using the GameVision Brand Map you can purchase from MCV Reports. We asked 6,794 gamers about Assassin’s Creed of whom 1,325 had played the game in the last six months; 391 of these told us about their experiences in more detail.

81 per cent of gamers playing Creed are males (those aged 15 to 19 years old account for 22 per cent of all players) and, despite the age restrictions, 17 per cent of players are aged 10 to 14. The PS3 has become the platform of choice, with 40 per cent of gamers playing this platform in comparison to 28 per cent of users opting for the 360.

Downloadable content has been poorly received for Assassin’s Creed, with only one per cent saying they’ve purchased extra content. This number does not account for the uptake of additional content through the re-released ‘game of the year’ versions of Assassin’s Creed 2 and Brotherhood.

As of spring 2011, Creed 2 is the most played version, with 42 per cent of players. 27 per cent are playing the recent Brotherhood.

The large number of Creed players deliver 64,000 eyeball hours per month on the game – more than twice the exposure generated by an average game.

Assassin’s Creed is still a young franchise, but we already know we can expect the next game in the series in 2012. Where will the next chapter take the brand?

You can find this and other Brand Maps atwww.mcvuk.com/reports.