Brand Map: Prince of Persia

This week GameVision takes a look at the Brand Map for Ubisoft’s long-running action franchise Prince of Persia.

We asked 6,848 gamers about this brand. 1,315 had played within the last six months and of these we asked 379 to tell us about the game in detail.

The Prince of Persia brand is most enjoyed because of the opportunity to be ‘involved in a story’, with 42 per cent of gamers saying this was their most preferred game aspect. ‘Tricks and skills’ were enjoyed by 32 per cent of those who have experienced the brand, while ‘being a hero’ and ‘explore and discover’ were each enjoyed by 25 per cent of gamers.

Italians represent the largest proportion of gamers who have played a Prince of Persia title. Spain (18 per cent) and France (14 per cent) followed in second and third respectively.

Males aged between 15 and 19 years old make up the largest market, accounting for 18 per cent of Prince of Persia players. Boys aged 10 to 14 comprise a further 14 per cent of the market.

While males represent the greater percentage of players in all age groups, females equal or exceed the scores for the average game in two thirds of their age groups, with a similar volume in the 20 to 24 age group. Eight per cent of males play in that group compared to seven per cent of females.The enjoyment derived from non-violent aspects of the game may help explain why it has a slightly higher than average volume of female players.

And the female presence explains why the top three titles played amongst Prince of Persia gamers are Super Mario Bros, Wii Sports and Tetris.

Visit MCV Reports to purchase the full brand map

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