Florin to leave EA

Electronic Arts’ executive vice president of western world publishing, Gerhard Florin, has elected to leave the company at the end of the current financial year (March 31st, 2010), MCV can confirm.

Florin has been with EA for 15 years, initially playing a key role in establishing the publisher as the dominant force in Europe and then extending his role to incorporate the US.

In 2003 he was made a senior VP and director of Europe, and in 2005 was promoted to global vice president.

Florin’s decision to leave is thought to be largely to do with a desire to have his family remain in Europe.

Jens Uwe Intat will continue to head up EA’s European publishing operation.