Former Sony man Jeff Rubenstein joins Xbox

Microsoft has announced that former SCEA social media manager Jeff Rubenstein has been appointed as social media director at Xbox.

Rubenstein is credited with shaping much of Sony’s modern social media strategy, helping to create the likes of the PlayStation Blog

I’m beyond thrilled to be joining the Xbox team at such an exciting time for the industry,” Rubenstein stated. During the interview process, I was taken with how passionate and positive everyone is about gaming, and in how highly they value customer opinion.

Especially important to my decision to join the team is the way Microsoft has demonstrated a willingness to listen to the community – and act on what it hears – quite clearly as of late.

Little known fact: I’ve actually known Larry since he helped me on a story I wrote for the Orlando Sentinel back in 2007. We’ve stayed in contact ever since, and his vision on using social media to interact with gamers has been a key influence on my career. Joining Major Nelson’s team is an awesome opportunity, and I look forward to working closely with you all.”