Grimes wants ‘an Xbox in every home’

Xbox UK’s new retail sales and marketing boss says the 360 has a lot more mileage left in it.

In fact Jonathan Grimes tells MCV in an interview this week he won’t be happy until every household has an Xbox.

There’s definitely a lot more to achieve,” he offered as an update on Xbox global boss Don Mattrick’s E3 prediction that 360 would end the year as the world’s best-selling console.

What we have to offer is relevant to most UK consumers – until I have one in every household there is always going to be growth.”