Koch chalks up Ronnie OSullivan marketing plan

Details have emerged from Koch about the campaign for its Ronnie O’Sullivan-backed snooker game.

The distributor is pushing ads for World Snooker Championship Real 2011 into 126 Rileys national snooker halls. These have an annual footfall of 4m.

250,000 consumers will also be targeted through POS materials such as posters and flyers, as well as Rileys social media fan pages.

Washroom ads will also appear in UK bars and pubs, while six-sheets and phone box advertisements will go up within a 500-metre proximity to Sheffield’s The Crucible snooker hall.

There will be ads in OXM and various PlayStation magazines, as well as activity on the Sky Sports and TalkSport websites.

WSC Real 2011 is set for release on April 15th on Xbox 360 and PS3.

Using Ronnie as the face of WSC Real 2011 will provide trust for the brand and show quality and value for money, which in turn will translate into sales,” Koch’s UK marketing manager Pete Ballard told MCV.