Microsoft digs at Sony in unofficial Destiny marketing campaign

MCV Staff 5th September 2014 Publishing

Destiny is coming to Xbox One and Xbox 360, but Microsoft isn’t really allowed to talk about it.

That’s because while Bungie’s shooter is multiplatform Activision has tied up all its marketing with Sony and agreed to release content exclusively on PlayStation platforms until Christmas 2015.

The interesting part is, Microsoft’s ‘New Fragrance by Xbox’ campaign is pretty upfront about it all.

Okay, so here’s the lowdown,” the teaser website reads. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.

So we didn’t. Thanks for smelling that something was up. Now get the game and become a legend.”

Destiny will be released on PS4, Xbox One, PS3 and Xbox 360 on Tuesday September 9th.

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