Microsoft exec bemoans poor Xbox One PR

Microsoft has admitted it got the messaging on Xbox One wrong.

Speaking with IGN, Xbox division corporate vice president Marc Whitten said, shame on us” for failing to communicate its future vision for console gaming in a way that excited consumers.

We’ve got to just talk more, get people understanding what our system is – the thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.

The number one thing I want to do is I want to get the product out, but certainly what I want to do right is now is talk more about how we thought about these features: how we thought about how Xbox Live works; how digital works.”

What we did, we added to what the console can do by providing physical and offline modes in the console,” continued Whitten. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”