Motorbike mag to push SBK game

MCV Staff 7th March 2011 Publishing

Black Bean has partnered with specialist magazine Motor Cycle News to promote its upcoming motorbike racer, SBK 11.

The tie-up has already resulted in SBK-branded bikes and demo pods filling up a booth at the Carole Nash MCN Motorcycle Show at ExCeL London, which was held last month.

The pods gave users the chance to play last year’s game.

SBK 11 will also be promoted online and in the weekly MCN publication ahead of its May release.

The game is created by Italian games developer Milestone and will be distributed in the UK
by Tradewest.

Working with a media partner like MCN is a fantastic opportunity to promote the SBK video game brand to an audience passionate about superbikes,” said Tradewest’s senior European brand manager Aidan Minter.

Milestone looks to deliver the ultimate motorbike racing game in May 2011.”

SBK 2011 will be released on PS3, Xbox 360 and PC.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia