MS to make $1bn from Kinect in year one

Though opinion on the likely success or otherwise of Microsoft’s Xbox 360 Kinect camera remains divided, Caris & Co analyst Sandeep Aggarwal believes the camera could make as much as $1bn for the company in its first year on the market.

Kinect could generate $2bn in incremental consumer spending on video games in the first year after launch, with 50-60 per cent of that going to Microsoft itself,” Barron’s reports, as spotted by Spong.

Aggarwal thinks that 15-25 per cent of current Xbox 360 owners will buy Kinect in its first year on sale, boosting software sales and increasing hardware sales by around 1m units opn top of what otherwise would have been sold.

As a knock-on effect he also foresees increased Xbox Live subscription numbers.

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Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort

UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.