Need for Speed seals Mega Brands deal

Mega Bloks is to launch a range of Need for Speed construction toy sets, it has been confirmed.

The line is due to launch in summer 2011 and is targeted at both building fans and collectors, including authentic vehicles and play-sets.

Vic Bertrand, chief innovation officer, Mega Brands, commented: "We’re thrilled to be partnering with EA to create the first construction toy line based on the Need for Speed franchise."

For the full story, head over to sister site Licensing.biz.