Mega Bloks is to launch a range of Need for Speed construction toy sets, it has been confirmed.
The line is due to launch in summer 2011 and is targeted at both building fans and collectors, including authentic vehicles and play-sets.
Vic Bertrand, chief innovation officer, Mega Brands, commented: "We’re thrilled to be partnering with EA to create the first construction toy line based on the Need for Speed franchise."
For the full story, head over to sister site Licensing.biz.
Tags ben-parfitt EA need for speed
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The Dubai Films & Games Commission is stepping up its ambition to build a games industry defined by positive impact by announcing a strategic headline partnership with the Good Game Club podcast at GamesBeat Summit 2026 in Los Angeles. The partnership positions the Dubai Films & Games Commission at the centre of a growing global movement around the positive cultural, economic and societal impact of video games, joining Good Game Club’s existing founding partner Tencent.
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