New Gran Turismo a killer app for PSP

Sony has predicted that its latest Gran Turismo title will single-handedly give a significant boost to hardware sales of PSPgo and PSP 3000 – and that it is expecting huge” consumer interest in the game.

Gran Turismo PSP is released on October 1st, the day Sony’s latest handheld hardware, the digital-only PSPgo, is launched. A boxed version of the game will be backed by a hefty” marketing campaign from Sony.

As one of the most well loved PlayStation franchises ever, GT on PSP is gearing up to be a big hit,” said Sony UK product manager Claire Backhouse.

We expect it to be a real hardware shifter, coming out the same time as PSPgo on both the new console and the original PSP 3000.”

The title, which was unveiled at E3 in July, will feature over 800 cars from the world’s biggest manufacturers and 30 tracks – as well as allowing player-to-player trading via wi-fi.

I think consumer interest and demand for this game is going to be huge, and awareness will be high due to our hefty marketing campaign,” added Backhouse.

The physics and gameplay are just superb as well – it’s a beautiful looking game.”

Sony will back the title with an above-the-line campaign, featuring a TV commercial that shows off gameplay and both the PSP3000 and PSPgo.

This will also be bolstered with other, potentially outdoor, marketing and a online and press campaign, as well as extensive PR,” added Backhouse.

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