OPINION: Kids market undergoing mini-revolution

MCV Staff 17th July 2007 Publishing

Speaking to MCV, Jetix Europe’s Michael Wolstenholme has said that the kids’ video game market is undergoing a ‘mini-revolution’, and that the success of formats like Wii and DS should ensure that the current momentum is maintained.

Most developers now seem to be looking at platforms such as DS, PS2 and Wii and recognising the value and popularity of not only kids gaming, but family gaming,” he stated.

A study we commissioned last year showed that mums featured quite highly when it came to the question of which other members of the family use new games consoles.”

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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