MCV/DEVELOP News, events, research and jobs from the games industry
Spore studio 'fluctuates in response to business conditions' says publisher
Read More »Exspect celebrates Sony deal
Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development. The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end …
Read More »Limits placed on Xbox 360 stock
Retailers have seen the open availability of Xbox 360 hardware brought to an abrupt halt in the UK as Microsoft begins to manage its current stock ahead of its Xbox 360 SKU reshuffle. Retail sources have confirmed to MCV that all 360 models have been pulled from open availability, with …
Read More »Bungie may return to Halo IP
Developer claims that Halo: Reach wonâ??t necessarily be its last project in the franchise
Read More »AUSTRALIA: Xbox 360 to hit 1m this year
Microsoft Australia has claimed sales of the Xbox 360 will surpass 1 million units in the region within the next few months. Speaking to Gamespot, the company’s group category manager for Xbox 360 Jeremy Hinton claimed this would be achieved without the need for a price cut. We [Microsoft] expect …
Read More »The Pirate Bay shut down
A Swedish Court yesterday successfully ordered notorious BitTorrent portal The Pirate Bay be shut down – only for it to re-open, fully operational, today. The Court ordered that The Pirate Bay be disconnected, with the site’s ISP Black Internet threatened with a fine of $70,600 if it didn’t terminate the …
Read More »Why set up a studio in Scotland?
The advantages to developing in Scotland uncovered
Read More »Moore: Games marketing must move on
EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …
Read More »Sony spending £82m on Euro marketing
In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …
Read More »Fitness First flexes games licence
International gym giant Fitness First has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, due for release next month. The publishers claim that NewU is the first …
Read More »