Publishing

Not just a pretty face

What does BAFTA mean to you? If you’re anything like the millions who tune into the glamour-drenched TV and movie awards ceremonies, it probably evokes images of chiselled leading men and Hollywood’s divine ladies, all dressed to kill. Yet even on those tuxedo-heavy evenings, its mission goes beyond sheer glitz: …

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Pac-Man making 30th anniversary return

Bandai Namco is working on a brand new outing for legendary video game icon Pac-Man to celebrate to circular star’s 30th anniversary next year, the one of the former creators of Sonic the Hedgehog has been drafted in to work on the game. MCV’s sister site CasualGaming.biz has the full …

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LucasArts re-signs with Activision

LucasArts has renewed its pan-European, Southeast Asia and Australian publishing and distribution agreement with Activision Blizzard. The news comes follows a successful year for the partnership, which saw Star Wars: The Force Unleashed become the bestselling Star Wars game of all time, with over 5.7 million units sold worldwide. LucasArts …

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Ready to look for a new job?

As the weekend nears are you starting to consider looking for a new job? Maybe it’s time you considered a wage increase or a move to a new location? With a large number of vacancy postings on the MCV jobs board, it’s never been a better time to think about …

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Konami celebrates its 40th birthday

Konami achieves 40 years in business this month, and the Japanese company is already looking ahead to its next four decades – with European growth and new IP a priority. The publisher has been responsible for creating some of the most popular video games in the world, including Pro Evolution …

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Bethesda snares Seaby

Marketing veteran Sarah Seaby has joined Fallout 3 publisher Bethesda as European marketing and PR director. Seaby will report to Bethesda European MD Sean Brennan and will be responsible for developing the overall brand strategy for the firm. Sarah’s vast experience of marketing triple-A titles and her affinity to the …

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It’s time 2 fight back

But let’s not pussy foot around: Change4Life’s advertising campaign makes a mockery of everything the industry has achieved in the last decade. And it’s bang out of order. Nintendo, Sony and Microsoft have all moved Heaven and Earth to provide a more socially embedded and (whisper it) healthy interactive experience …

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The Beatles game dated

The official game of The Beatles’ music will be released on September 9th, following an agreement between Apple Corps, MTV and Harmonix. The Beatles: Rock Band will release simultaneously on Xbox 360, PS3 and Wii in North America, Europe, Australia, New Zealand and other territories. In the US, the game …

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Amazon introduces trade-ins

Just days after it emerged that the North American arm of Toys R Us is dipping its toes in the pre-owned waters , Amazon.com has announced a new scheme that allows gamers to trade in their old titles. The system works by proving a quote for any given title via …

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